Since its inception in 2008, CREATIVE DESIGN GROUP locally known as CDG has been creating one-of-a-kind hand crafted wood gift crates and gift baskets for corporate and individual clients. Each CDG crate is filled with specialty gourmet foods, treats and other fine products for corporate gift giving, weddings, holidays, birthdays and other occasions. CDG’s new condolence products offer a personalized and heartfelt way to express sympathy while the Kid’s Crate, filled with high-quality art supplies, will be rolled out soon.
CDG was formed when Brent White with a background in business management, co-owner and chief designer/production director, left his position as gift design vice president of corporate sales at another company to venture out on his own. With administrative and creative director support from partner co-owner Skylar Taylor in house Graphic Designer, Brent began creating gift crates designed with a clean, modern aesthetic for discerning corporate and individual clients.
A strong promoter of Utah-based companies and vendors, CDG packs its crates and boxes with high-quality artisan products, specialty and gourmet foods and whimsical treats—most of them made locally. Through its personal, collaborative relationships with vendors and clients, CDG continually improves quality and fosters innovation by introducing new crate themes and specialty products.
Brent started CDG to provide clients and recipients with an exceptional experience. Soon, people were talking about CDG’s crates—especially when they discovered that CDG was helping companies with their branding, literally.
CDG’s clients have the option to create electric branding irons featuring their corporate logos, which are seared into gift crates. Any time a company sends a gift crate, the recipient sees an indelible reminder of the gift giver. The well-crafted crates built from high-quality materials and featuring high-quality finishes are being repurposed as storage bins and placed on desks and shelves and in front offices and lobbies with the gift giver’s logo front and center.
Considering CDG started during a recession, it had a surprisingly successful first year (2008) thanks to support from dedicated clients. By 2009, annual revenue had doubled and by the end of the 2010 holiday rush, revenue had increased by another 50 percent. Within only three years, CDG went from packing gift crates in Brent’s garage to occupying a 2500 sq. ft. warehouse and employing seven seasonal employees.
Initial success came almost purely by word-of-mouth, until last year, when CDG began selling on Overstock.com. Out of six different CDG gift crates offered by the online retailer, three were top-sellers for three consecutive months leading up to the 2010 holidays. The CDG savory line sold out on Oversock.com, which is surprising considering there were more than 30 different products to choose from including specialty foods and artisan cheeses. Overstock.com recognized CDG products as top sellers and featured these products on other pages, attracting more attention.
Due to CDG’s continued success, Brent and Skylar have been able to donate products to raise money for several worthy causes including the Wounded Warrior Project, Youthlinc (a local service-oriented organization), HRC and other charities. CDG also sends gift crates as a “Thank You” to individuals who work to improve their communities.
Because of discerning corporate clients, who rely on CDG to provide unique and “branded” gift experiences to their clients, and individual clients looking for just the right gift, CDG products have been sent to France, England and other countries and to most states in the U.S.